A recent commercial for Nescafe – Reserva by Vetor Zero studio of Brazil tells the story of the origins of their Reserva coffee. The ad employs felt, yarn, and fabric, in animated scenes which alternate with live action. Here, Vetor Zero creates a world of impressive depth and color as we watch the coffee being picked and put in baskets in a bright, almost childlike world, then segues back into the live action kitchen of today.
The tale is told by a woman whose voice is smooth as the coffee, narrating the scene high in the mountains of Chiapas where the conditions are just right for growing the coffee beans (balls of red felt). The contrast back into the modern kitchen makes the mountain community of growers seem all the more magical.