Effie Pappa’s TV ad “I Am Here,” for Klinex, introduces audiences to the company’s initiative to donate cleaning products to schools. This popular brand of cleaning products in Greece began the campaign during the country’s deep financial crisis, when research showed that a large number of kids were not using the schools’ toilets, as they felt they were not sufficiently clean.
“Small Decision, Big Impact” communicates the way in which large-scale change can come from choices that are very small (perhaps as small as a little wooded puppet).
In a film by Blinkink’s Nina Gantz for LOEWE’s and in collaboration with acclaimed puppeteer Josie Corben (Isle of Dogs), this week’s pick mixes live action with Corben’s highly stylized, hand-cut and sewn fabric puppets for the launch of LOEWE’s William De Morgan Christmas Capsule collection.
