Out of London studio Blinkink, comes our latest pick: a Trolli ad campaign from the weird and wonderful minds of directing duo Becky & Joe. Having invented the candy gummy worm more than 30 years ago, Trolli has turned to the duo who are renowned for their cult hit series, “Don’t Hug Me I’m Scared.” It makes perfect sense for co-directors with a series of vibrant and darkly funny short films in their pocket to create the “It’s Trolli” campaign, celebrating the brand’s legacy of weirdly delicious treats like Sour Brite Crawlers, Sour Brite James Harden Sneak, Sour Brite.