Coffee has long been the animator’s best friend. But, rather than being medium roast, this roast is the medium. This is a spot from Common Good and Director of Animation Alan Poon for Canada’s ubiquitous and much loved Tim Horton’s coffee. Some frames took over an hour each to create. Read on to watch an awesome making of video.

Making of:

Credits:

Chief Creative & Integration Officer: Brent Choi
Executive Creative Director: Paul Wales
Art Director: Andy Brokenshire
Copywriter: Jed Churcher Planners: Doug Poad, Chantaie Allick
Head of Production: Pam Portsmouth
Account Team: Scott Miskie, Renee Ray, Cameron Stark
Directors: Alan Poon, Eric Malika, Robin Nishio
Animators: Dale Hayward and Evan Derushie
Production Company: Common Good / Radke Films
Post-Production: Common Good / Alter Ego/ SAUCE
Production Editing House: Common Good / SAUCE
Production Music House: Grayson Matthews
Media Agency: Mindshare
Blog written by Vera Long