From animator Maxwell Sorenson and Hornet studios comes a Honda commercial that defies the eyes. SUVs cruising over wrapping paper?!

Here, real stop motion paper sets artfully mix with expertly rendered cars. The subdued hues of the new vehicles contrast with the colorful paper as it rips and crumbles to create a topography stout enough for any burly 4×4—all from paper.

“I animated the shot where the car bursts through the wrapping paper and built a bunch of crazy rigs to make that easier,” said Sorenson.

Directed by Peter Sluszka and Sam Mason, the piece aired in 2020 just in time for the holidays and all that wrapping.

Credits:
Director Peter Sluzska & Sam Mason
Agency RPA
Client Honda
Production Co Hornet
Executive Producer Hana Shimizu
Development Producer Kristin Labriola
Producer Matt Creeden
Editor Sam Stulin
Production Coordinator Riley Spencer
PRE PRODUCTION
Storyboard Artist Carlos Ancalmo, Maria Chou, David Reuss, Randeep Katari
Designers Kim Dulaney, JJ Kim, Allison Abitbol, Natalie Labarre, Ashely Le Quere
LIVE ACTION
Producer Joel Kretschman
Director of Photography Ivan Abel
VFX Supervisor Eric Lane
Motion Control Operator Richard Coppola
Gaffer Michael Yetter
BB Electric Chris Clarke
Key Grip Garrett Cantrell, Balz Biellmann
BB Grip Kevin Bacon, Bill Hilferty, Paul Bolles
Animator(s) Pete List, Matt Christensen, Maxwell Sorensen
Stop Motion Riggers Tom McDonald, Patrick Zung, Brian Haimes, Maxwell Sorensen, Pete Erickson, Matt Scharenbroich
Scenic Artist Camille Labarre
Screen Printing Kingsland Printing
Prod. Assistant(s) Tim Kuhl, Colin Williams
CG
CG Lead Eric Lane
Animator Jordan Blit, Eric Chou, David Lee, Anderson Ko, Stephen Mann
Compositor Fred Kim, Herculano Fernandes, Aaron Baker, Manu Gaulot
Modeler Ivan Joy
CG Layout Artist Kwan Au
Pre-Viz Paolo Cogliati
Rigger Jared Eng
Lighting & Rendering Cristina Ku, Kwan Au
Look Development Cody Chen, Orges Kokoshari
2D
Animator Ty Enos, Mayuhk Goswami, Yunho Park
Compositor Ted Wiggin