Neta Cohen Dark humour is well clothed in bright colors. Neta Cohen’s wry commentary on our internet culture is a perfect example of the exciting use of jump cuts to engage the viewer and keep them guessing i.e. watching. What at first seems like a random montage reveals itself to be a witty visual challenge. The motion and content of each shot begins to artfully and acrobatically connect to the next through a pleasantly humorous leap of faith.

Some words from Neta on the shoot:

I’m 25 years old, born and raised in Jerusalem, Israel. “TAP TO RETRY” is my graduation film at the Bezalel Academy of Art and Design. It deals with our unconditional love of sharing, twitting, tagging and posting, and it’s consequences. It criticizes the current internet culture of cheering on train wrecks, which we are all guilty of…

I decided to use stop motion animation and paper and clay models, in order to give a physical interpretation to viral, undefined ideas; and to create an interesting mix between the virtual world and our daily tangible lives…

The film took about four months to create – from concept to final render.
The shooting stage was about two months long – I shot the scenes in my living room, with a Canon EOS 600d camera. The entire film is animated by hand (with Dragonframe, and some 2d animation made with Adobe Photoshop and After effects, and with Cinema 4d). Also, some models were planned and modeled with Cinema 4d, and then printed and folded.

This project was a great challenge, as it was my first attempt at stop motion. It is composed of around thirty different scenes…
The music and sound design was created by the talented Markey Funk,
and the post production and additional animation was created by Lior Ben Horin,
who supported and assisted me throughout the whole process…

– Thanks Neta, we look forward to your next project.