Caramello ‘Gardener’ Commercial by Tiny Inventions

Our pick this week brings to life our continued fascination with a world made of candy, this time with a new twist. “When the project was shared with us from the agency,” said directors, Max Porter & Ru Kuwahata--AKA Tiny Inventions, “the basic concept was there—a man, sad that his garden won’t grow, puts a Caramello bar in a hose to create a field of chocolate flowers.” This before and after look at a world before candy coating (sad garden) and after (happy, sprouting candy garden) gave way to a broader concept for the team.

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