This may be a shocking and novel concept, but Godiva introduces the idea of sharing chocolates! Instead of hoarding all the sweets, the box instructions encourage us to “keep” some and “give” some, designed by McCann NY. A simple color palette and the human touch give the piece a warm sentiment, and ample motivation to satisfy our chocolate cravings! This holiday we can give the gift that gives back… hopefully our recipient opens it while we’re around!

Directed by Mab and Becho from Can Can Club (Buenos Aires, Argentina).
Produced by 1st Ave. Machine.